The Women behind the Warriors

Julie Phayer

Again, Julie Phayer might not be a name that you instantly recognize. But you’re definitely familiar with her work. And it’s some of the best in her field.

Phayer is the Digital and Social Media Coordinator for the Warriors. In simpler terms, she’s @warriors. She’s behind a lot of the great content we get from Golden State’s social media accounts.

Teams and brands are starting to figure out that they need to connect with their fan bases. Generic updates are not enough. It’s extremely necessary to build a connection with people and provide fresh, engaging content on a regular basis.

This is what Phayer has done, on a larger scale than anyone could probably have imagined. All eyes are on Golden State. They have 2.52 million followers on Twitter, more than teams like the Cleveland Cavaliers and Boston Celtics.

The Warriors, as an organization, are ahead of everyone in terms of utilizing technology. Social media is an important aspect of that in today’s world. And it’s more than just giving final scores and stats.

It’s about exciting a fan base. It’s about creating a shared identity and building a community. It’s about having fun. Phayer does all this while remaining extremely professional (which can be tough).

The Dubs’ social media guru has found a perfect balance of fun and professionalism, box score updates and .gifs, and Julie and Golden State. She finds ways to insert herself and her interests (Zayn, Montell Jordan, etc.) while representing the organization wonderfully.

Phayer is a master at what she does. She’s gotten in on the ground floor of the future. She’s changing the game one emoji at a time.