The summer has belonged to Stephen Curry

OAKLAND, CA - JUNE 15: Stephen Curry
OAKLAND, CA - JUNE 15: Stephen Curry /

The Golden State Warriors have owned the summer thanks to all the cool stuff that MVP guard Stephen Curry has been out and about doing.

If anyone has ever taken the bull by the horns and successfully built a future empire of a brand in one offseason, Stephen Curry has done so. While the Golden State Warriors two-time MVP already had a successful brand and one of the strongest images in the league, he is absolutely owning it this summer.

Championships add to legacies and from their Curry gets to soak in the spotlight. He’s making sure he takes in every minute of it and gets his name out there for the right reasons. A business man at every turn, Curry has been doing it all.

Whether it’s hanging out with NFL quarterbacks, having acting roles, chugging beers at random parties off the coast of Rhode Island or golfing with pros, Curry has killed it this summer. This is the summer of Stephen Curry.

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Unlike George Costanza, Curry doesn’t need to worry about ending up in a hospital and potentially unemployed. He’s pretty much become the face of the league and that isn’t an easy task in a league where the top superstars know how to command their image.

It’s more than just the strength of his team too. Having a business persona and being able to carry himself as an ambassador is not something every player can do. Then being able to just be one of the boys and crash random parties shows how Curry is a man of the people.

It’s rare when a team has as many marketable players as Golden State has, but it’s absolutely fantastic for business. Each of them has their own personality and they brand themselves in their own way.

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It takes a lot to be a top jersey seller in the league. It’s more than just big performances and championships. It’s all about branding and Curry now more than ever is taking advantage of the spotlight while he has it. The more the Warriors and Curry dominate, the bigger his brand is going to be. The summer of Curry is just his launching point.